Help us change the world of groceries deliveries logistics technology

People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.

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Number one startup in The Netherlands

Help us change the world of Groceries Deliveries Logistics Technology

People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.

linkedin-icon-2

Number one startup in The Netherlands

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Our mission

We change the way people do groceries. With a delivery service that saves time, and a supply chain that fights food waste.

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Innovation on all fronts

From distribution model to warehouse system: we improve something new every day. For our customers and for ourselves.

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We develop in-house

We’re true DIYers. Our own products are distributed through our own warehouses that run on our own software.

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Data at the core of our business

With us, being “data driven” is more than just a buzz word. Data lives in everything we do. Want to talk models?

People of Picnic

We value freedom and responsibility. There’s always room to design unique solutions and upset the status quo. In a dynamic atmosphere, diverse teams collaborate on projects, taking ideas from the drawing board to implementation. We’re all curious, and everyone is hungry for a challenge.

We’re growing at an incredible pace, meaning no day is ever the same. However, you always have a team to count on.

Our story so far

Picnic started out as an experiment, but we’ve come a
long way since then.

July 2015 - Picnic founded 👶

We first trailed in the city of Amersfoort in The Netherlands with 12 electric delivery fans.

March 2017 - Investment round 📈

We delivered in most major cities in The Netherlands and raised a significant investment to accelerate our growth.

April 2017 - 100th ePv 🌱

Our small electric Picnic vehicles (ePvs) allow us to deliver groceries without CO2 pollution or blocking inner city roads. With 100 ePvs on the road we’re ready for growth!

April 2018 - Picnic Germany 🇩🇪

Picnic goes international! Our first German hub was opened, serving thousands of people in the greater Düsseldorf area.

Nov 2019 - Investment round 🤖

Picnic continues growing. With more than 1,000,000 customers in the Netherlands, we raised another investment to create a fully automated fulfilment center.

July 2020 - 5 Years 🎉

Time flies when you’re having fun. We’ve come a long way, but there’s much more up our sleeves.

May 2021 - Picnic France 🇫🇷

Our 3rd country! Starting from scratch, we’re rapidly scaling up our assortment, customer relationship and operations.

Find your challenge

People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.