Help us change the world of groceries deliveries logistics technology

People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.

Help us change the world of groceries deliveries logistics technology

People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.

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Number one startup in The Netherlands

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Fastest growing company in The Netherlands

Group 13

Number one startup in The Netherlands

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Fastest growing company in The Netherlands

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Our challenges

At Picnic, we're on a mission to change the way people get their groceries. We want to fight food waste and give people more time in their lives.

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Innovation on all fronts

To achieve our mission, we innovate in many places. That stretches from our digital products likes our apps to our supply chain.

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We develop in-house

From implementing our own payment service and creating our own physical products, to developing the software for the robots in our automated warehouse.

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Data at the core of our business

We love machine learning, wade each day through huge data sets, and are only satisfied when our models are calibrated with minimal and unbiased error.

People of Picnic

We value freedom and responsibility. There’s always room to design unique solutions and upset the status quo. In a dynamic atmosphere, diverse teams collaborate on projects, taking ideas from the drawing board to implementation. We’re all curious, and everyone is hungry for a challenge.

We’re growing at an incredible pace, meaning no day is ever the same. However, you always have a team to count on.

Our story so far

Picnic started out as an experiment, but we’ve come a
long way since then.

July 2015 - Picnic Founded​

We first trailed in the city of Amersfoort in The Netherlands. Picnic was very successful in all the test areas of that city. We had 12 electric delivery vans and we worked out of the first small hub, when Michiel (co-founder) got invited to a big tv show.

March 2017 - Investment round

At this moment, we delivered in the most big cities in The Netherlands and we've received an investment to accelerate our growth. This helps us to expand into more cities.

April 2017 - 100 EPVs

To achieve our mission, we use electric Picnic Vehicles to deliver all our groceries. As the EPVs are all powered by electricity, they don't create CO2 pollution and don't make noise when driving. Our 100st EPV started in Delft, The Netherlands.

January 2020 - Picnic Germany

Picnic expanded internationally in the beginning of 2020, expanding our services to Germany. We've started with 2 fulfilment centres and 8 hubs, located in the east of Germany.

May 2020 - Investment round

To be able to keep up with demand and keep our service levels as high as possible, we're working on a fully automated fulfilment center.  To accelerate that process, we've received an investment round.

July 2020 - 5 years

It's been five years since we've started in the city of Amersfoort in The Netherlands. We've grown rapidly and have the intention to keep growing. For that, we need talented people, so come and join us!

Find your challenge

People are at the heart of every connection we build.
We design products and deliver services that bring
the world closer together—one delivery at a time.