Category Coordinator
Location: Amsterdam, North Holland, Netherlands

Category Coordinator

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re a passionate Category Coordinator, we’re offering you the opportunity to join the diverse team at our office in Amsterdam and make a real difference in our scale-up environment. 

🥜 In a nutshell 

Products are at the core of our business. We aim to offer the best product range, to make sure we always deliver the best quality. And you are responsible to do this for your product category. With a team of 4, consisting of a team lead, an analyst, a coordinator and an operator, you take full responsibility for your category, with the goal to make customers happy and improve profitability. 

You develop a deep understanding of how your category serves our customers. You have a good nose for commercial opportunities and keep track of promising category innovations. You understand the end-to-end supply chain and identify opportunities to improve the range, product quality and profitability. Furthermore, you build strong relationships with your suppliers, and ensure that the day-to-day operations run smoothly while solving operational challenges. 

Picnic differentiates itself in data. We have state of the art data-warehouses and all our insights and initiatives start with data driven understanding. Key to your success as a Category Coordinator is your ability to work alongside analysts to draw key observations and translate the insights into actions.

🎯 What you’ll do 

  • Build a deep understanding of your category through a combination of insights from Picnic data, customer interviews and supplier input
  • Lead initiatives to innovate and improve. Act as a linking pin between teams and suppliers
  • Operate your category: Day-to-day problem-solving and continuous alignment with suppliers
  • Act as a category ambassador! Spread awareness of the beauty of your products and their importance to the success of Picnic

⭐ About you

  • Master’s degree with exposure to analytical problem-solving
  • Commercial drive, a nose for opportunities, not afraid to negotiate 
  • ~3 years of work experience in a commercial and preferably analytical environment 
  • Persistence and enthusiasm to drive projects to a successful end result
  • Outstanding communication and stakeholder management skills
  • Drive to deal with day-to-day operations. Swift problem-solving skills, decisive leadership
  • A genuine passion for food and/or consumer products 
  • Fluent in Dutch and English 

📖 Picnic perks 

Every expert was once a beginner!

You’ll get plenty of opportunities to challenge yourself and grow, including the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact. Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place! 

Teamwork makes the dream work

With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

Stay healthy 

Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials. There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing! 

Attractive package

We offer competitive compensation and a pension plan that looks out for your future self as well as 25 vacation days per year, so you can recharge your batteries 

Work-life balance

Where possible, we like to enable people to work in ways that suit their working styles, which is why we have a hybrid-working model. Our teams generally like to have at least one team day per week at the office (the tasty lunch and Barista-made coffee may be a factor), but besides that, it’s up to you and your team.

Benefits for expats 

It can be daunting starting a new job AND moving to a new country. That’s why we offer lots of support for our many expat colleagues, including: 

Relocation package: If you join Picnic from abroad, we’ll cover your trip to Amsterdam, sponsor your Visa, and offer you a month of accommodation while you settle in (as long as regulations allow).

In the Netherlands, we offer support with your first tax report as well as arranging the 30% ruling.

From health insurance to living arrangements to pet passports, there are always colleagues who’ve faced the same challenges and are more than happy to help! 



We care about your health and wellbeing. As such, we currently support online interviews and remote onboarding (learn more about the process here).

Commitment to equal opportunities 

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. 

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves. 


Our recruitment process

CV screening

Online test

Phone screening


Assessment day

Closing interview


Apply now!