Social Media Specialist - TikTok
Location: Amsterdam, North Holland, Netherlands

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re a passionate Social Media Specialist and a TikTok enthusiast, we’re offering you the opportunity to join the diverse team at our Amsterdam HQ and make a real difference in our scaleup environment. 

Picnic is the world’s fastest growing online supermarket that makes grocery shopping simple, fun, green and affordable for everyone. We are a company that loves to wow its customers again and again. Powered by smart technology and amazing people. We want to create the strongest community around our brand. Will you take on that challenge?


🥜 In a nutshell

We’re looking for a full time Social Media Specialist to build and own our social media game, with a key focus on TikTok. With the primary focus on shaping and building an iconic employer brand for our operational workforce. To engage our community of heroes who assemble orders at our warehouse (Shoppers) and deliver goods to our customers (Runners). And to supercharge our recruitment efforts, to maintain a pool of 10,000+ employees. A truly essential part of our growth in the Netherlands, Germany and France.


🎯 What you’ll do

  • Be our (organic) TikTok expert and content creator
  • Responsible for concepting, planning and execution of TikTok content with our design team or by briefing third parties for impactful collaborations (e.g influencers)
  • Create a community of content creators within our employee workforce
  • Take ownership of growing our TikTok account in order to grow our audience and make potential new people excited about working for Picnic
  • Be responsible for community management on all platforms
  • Grow a substantial follower base, with 100% of employees following us and many others in our target audience
  • Indirectly grow number of job applications at Picnic because people are motivated by the content you create and share
  • Understand the drivers and pull factors of new employees and work closely with the acquisition team to maximize social advertising campaigns


⭐ About you

  • You open TikTok first thing in the morning (before Instagram)
  • You are able to shoot both in and out of the TikTok app
  • You love to think of new formats, following trends and are not shy to set up new shoots in different locations
  • You have experience in TikTok content creation, creating engaging content on a daily basis
  • You can build a strategy, motivate and inspire a community to build and improve content together
  • You are happy to travel around the Picnic world to capture the best of Picnic in action
  • You speak English and Dutch fluently


📖 Picnic perks

Every expert was once a beginner! 

You’ll get plenty of opportunities to challenge yourself and grow, including the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact. Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place! 

Teamwork makes the dream work

With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

Stay healthy 

Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials. 

There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing! 

Attractive package

We offer competitive compensation and a pension plan that looks out for your future self as well as 25 vacation days per year, so you can recharge your batteries 

Work-life balance

Where possible, we like to enable people to work in ways that suit their working styles, which is why we have a hybrid-working model. Our teams generally like to have at least one team day per week at the office (the tasty lunch and Barista-made coffee may be a factor), but besides that, it’s up to you and your team.


We care about your health and wellbeing. As such, we currently support online interviews and remote onboarding (learn more about the process here).

Commitment to equal opportunities 

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. 

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.  

Our recruitment process

Phone screening


Assessment day

Closing interview


Apply now!