Visual Designer - Commercial Recipe Team
Location: Amsterdam, North Holland, Netherlands

Visual Designer - Commercial Recipe Team

Picnic is a human centred brand in a digital world. We provide a better way to help every family enjoy good food every day, that is most affordable, hassle-free and sustainable. We cut out the unnecessary, so we can enjoy the essential.  

In the rush of daily life, Picnic puts smiles on people's faces with its authentic and innocent style. Our playful and non-gimmicky qualities ensure our communication resonates on a personal level, building trust in a lighthearted way and adding a subtle dose of delight to everyday life. 

If you're a passionate Visual Designer, we are offering you the opportunity to join the team at our Amsterdam HQ and help shape the visual direction of the first truly online supermarket. We are only just getting started 😉  

🥜 In a nutshell 

At Picnic, we are continuously evolving our service to make our customers’ lives easier and more enjoyable. That’s why we added recipes to our app, showing customers all kinds of tasty and healthy meals they can prepare with our products. We want to make Picnic the #1 destination for family recipes and meals!

You will join the recipe team as a visual designer and support the creation of all the visual content that makes our customers want to cook our recipes. This ranges from recipe photography, in-app banners and other assets that highlight our delicious recipes. You will join and work with a broader team of designers, analysts, business owners and together you’ll be responsible to align on the visual consistency of all in-app content.

 🎯 What you’ll do

  • Create and edit recipe assets on the broadest level from photography to banners 
  • Collaborate with stylist and photographers during recipe photography shoots to ensure adherence to visual guidelines
  • Collaborate with business stakeholders to build campaigns that engage our existing customers and own the visual design side of the recipes
  • Ensure brand consistency across multiple channels and help shape the future of our visual recipe identity
  • Adopt an overall analytical approach to design by testing and validating your designs either through user test or A/B testing online
  • Work and learn from experienced designers, analysts and business stakeholders internationally (the Netherlands, Germany & France)
  • Research retail trends and conduct competitor reviews to keep the team up to date

⭐ About you

  • Education in a relevant graphical/visual/communication design field
  • 0-3 years of experience as a visual designer
  • Solid online portfolio showing a keen eye for detail paired with lots of creative flair
  • Expert with Adobe Suite; Photoshop 
  • Self-starter with a “roll up your sleeves” attitude, comfortable to lead and to follow
  • Eager to learn in a fast-paced environment
  • Affinity with UX/UI design and experience with Figma are a plus but not a must
  • English skills on point

📖 Picnic perks 

Every expert was once a beginner!

You’ll get plenty of opportunities to challenge yourself and grow, including the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact.Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place!

Teamwork makes the dream work

With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

Stay healthy

Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials.

There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing!

Work-life balance

Where possible, we like to enable people to work in ways that suit their working styles, which is why we have a hybrid-working model. Our teams generally like to have at least one team day per week at the office (the tasty lunch and Barista-made coffee may be a factor), but besides that, it’s up to you and your team.

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re a passionate Visual Designer, we’re offering you the opportunity to join the diverse team at our Amsterdam HQ and make a real difference in our scaleup environment.

Our recruitment process

Phone screening


Assessment day

Closing interview


Apply now!