Category Manager - Private Label
Location: Amsterdam, North Holland, Netherlands
At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you have strong project management skills and a passion for food, we’re offering you the opportunity to join the diverse team at our Amsterdam HQ and make a real difference as Category Manager - Private Label in our scaleup environment.  

🥜 In a nutshell 

As Category Manager - Private Label (or Private Label Sheriff as we call you at Picnic), you will be responsible for the entire process of the development of our private label products. Together with a passionate team, your goal will be to select the best products for the best prices and make sure that they have a stunning design. As a key part of the private label development team, you will also work closely together with category managers, suppliers, and our design agencies.


🎯 What you’ll do

  • Create beautiful and affordable products that blow our customers away! 
  • Take responsibility for the entire development process of Picnic-branded products
  • Drive negotiations and/or tender processes to source Picnic products
  • Manage various stakeholders including suppliers, design agencies, and supply chain
  • Be co-responsible for the strategy and success of one of the Picnic categories


⭐ About you

  • MSc. degree
  • 1-3 years work experience in a product development role in the retail industry
  • Experience with project management and stakeholder management
  • Persistence and enthusiasm
  • Analytical mind but not afraid of getting creative
  • Fluency in English and Dutch 


📖 Picnic perks

Every expert was once a beginner! 

You’ll get plenty of opportunities to challenge yourself and grow, including the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact. 

Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place! 

Teamwork makes the dream work

With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

Stay healthy 

Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials. 

There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing! 

Attractive package

We offer competitive compensation and a pension plan that looks out for your future self as well as X vacation days per year, so you can recharge your batteries 

Work-life balance

Where possible, we like to enable people to work in ways that suit their working styles, which is why we have a hybrid-working model. Our teams generally like to have at least one team day per week at the office (the tasty lunch and Barista-made coffee may be a factor), but besides that, it’s up to you and your team.

Commitment to equal opportunities 

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. 

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves. 

Our recruitment process

Online test

Phone screening


Assessment day

Closing interview


Apply now!