Employer Branding Specialist
Location: Amsterdam, North Holland, Netherlands

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re passionate about creating a strong employer brand, we’re offering you the opportunity to join the diverse team at our office in Amsterdam and make a real difference in how we reach out to new applicants.


🥜 In a nutshell

We're looking for a employer branding strategist to supercharge our recruitment efforts, to maintain a pool of 10,000+ employees. With the primary focus on shaping and building an iconic employer brand for our operational workforce. A truly essential part of Picnic’s growth in the Netherlands, Germany and France. 


🎯 What you’ll do

  • Build an iconic employer brand to attract new applicants in the NL, DE & FR labour market
  • Responsible for concepting, planning and execution of recruitment marketing content, both online and offline, for operational roles (last-mile delivery, order pickers, Customer Success agents and Recruiters)
  • Work closely with our inhouse copywriters, designers, and video production specialists as well as agencies to design effective campaigns
  • Understand the drivers and pull factors of new employees and work closely with the performance marketing team to maximise advertising campaigns
  • Take ownership of the Picnic recruitment websites so our message matches that of our target audience and our application process is flawless
  • Together with our developers, communication coordinators, analysts and operation leads you will make sure that all strategies are properly implemented


⭐ About you

  • At least a Bachelor's degree
  • 3-5 years of experience in fields such as (but not restricted to), employer branding, recruitment marketing
  • You have a growth mindset: test, learn and improve, every day!
  • You are eager to understand the current job market, our target audience and the company's needs
  • Your sharp business sense and conceptual thinking abilities mean you can look beyond the obvious to come up with fresh and innovative ideas
  • You are fluent in both verbal and written English and preferably Dutch


📖 Picnic perks

Every expert was once a beginner! 

You’ll get plenty of opportunities to challenge yourself and grow, including the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact. 

Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place! 

Teamwork makes the dream work

With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

Stay healthy 

Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials. 

There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing! 

Work-life balance

Where possible, we like to enable people to work in ways that suit their working styles, which is why we have a hybrid-working model. Our teams generally like to have at least one team day per week at the office (the tasty lunch and Barista-made coffee may be a factor), but besides that, it’s up to you and your team.


Commitment to equal opportunities 

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. 

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves. 

Our recruitment process

Phone screening


Assessment day

Closing interview


Apply now!