Employer Branding Content Creator (m/f/d)
Location: Düsseldorf, North Rhine-Westphalia, Germany

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re a passionate Employer Branding Content Creator, we’re offering you the opportunity to join the diverse team at our office in Düsseldorf and make a real difference in our scaleup environment.  

🥜 In a nutshell

As Employer Branding Content Creator in our People team you will have a big impact on bringing Picnic’s employer brand to the next level. We love to create memorable candidate experiences, and you will play a central role in that. Working in sync with our international Recruitment team, you’ll improve our candidates’ journeys with your excellent copywriting skills and bursting creativity. The variety of projects makes sure no day is the same: from creating brand awareness in tech communities, to writing out-of-the-ordinary LinkedIn posts and bringing our blog posts to the next level, you’ll get energized by building the Picnic employer brand further.

🎯 What you’ll do

  • Identifying what makes Picnic attractive to candidates and developing key points into an employer branding strategy
  • Working together with the People team, to create guidelines for candidate communication
  • Taking ownership in the creation or co-creation of all employer branding-related written communication, e.g. LinkedIn posts, text for employer branding videos or animations, blog posts and more 
  • Take ownership of the entire job posting process from job ad-creation to job posting and alignment on all external platforms 
  • Monitoring the content performance on all employer branding channels
  • Ensuring a data-driven approach on how to measure and improve your initiatives

⭐ About you

  • Bachelor’s Degree in German language, Journalism, Communications or equivalent
  • Native skills in German & fluent skills in English
  • 1 to 3 years of experience with copywriting and / or content creation
  • A passion for technology and employer branding
  • Familiar with SEO and experience with WordPress
  • Excellent verbal and written communication skills
  • Self-starter mindset and ready to take ownership 
  • Keeping up with the latest trends in employer branding and content creation
  • Knowledge about inclusive language and how to attract a diverse audience of people
  • High level of creativity and not afraid to bring unconventional ideas to the table 

📖 Picnic perks

Every expert was once a beginner! 

You’ll get plenty of opportunities to challenge yourself and grow, including the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact. Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place! 

Teamwork makes the dream work

With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). 

Stay healthy 

Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials. 

Attractive package

We offer competitive compensation and a pension plan that looks out for your future self as well as 30 vacation days per year, so you can recharge your batteries 

Work-life balance

Where possible, we like to enable people to work in ways that suit their working styles, which is why we have a hybrid-working model. Our teams generally like to have at least one team day per week at the office (the tasty lunch and coffee might be a factor), but besides that, it’s up to you and your team.


We care about your health and wellbeing. As such, we currently support online interviews and remote onboarding (learn more about the process here).

Commitment to equal opportunities 

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. 

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves. 


Our recruitment process

Phone screening


Assessment day

Closing interview


Apply now!