UX Researcher
Location: Amsterdam, North Holland, Netherlands

 At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. Picnic offers you the opportunity to work in an innovative scale-up culture where everything you do matters. With a human-centered approach we have built an incredible service. Testing on a weekly basis, we rely on customer insights to help us evolve our service. We are looking for a UX Researcher to strengthen our growing UX Research team.

🥜 In a nutshell 

As our UX researcher, you will work collaboratively with Data Analysts, Product Owners, and Designers to develop the full user experience of Picnic’s products. With an open personality, you’re able to empathize with end-users on a weekly basis, whether that’s by guiding users through prototypes or investigating a new topic. 

Half of the week, you initiate, plan and execute hands-on research activities. The other half is used to observe and analyse user behaviour and communicate those insights effectively to various teams and stakeholders. You experiment with research approaches to answer important questions. How can we make in-app customer service more accessible?  How do customers decide what to eat?  How can we make delivering our groceries safer for our runners? Every week presents new challenges to explore, frame and evaluate. Understanding both the big picture and the details, you examine insights from unique angles to bring a deeper understanding of customer experience and provide testable hypotheses.

You combine quantitative and qualitative insights to help build new design features. You are an instigator, outcome-driven and an excellent communicator. Your ideas make customer interaction more tailored, developed and engaging. With both curiosity and initiative, you drive design decisions to help shape the future of in-app grocery shopping.

🎯 What you’ll do

  • Take ownership of research activities to bring deep level insights
  • Provide new hypotheses to test and explore
  • Collaborate with designers and test prototypes on a weekly basis
  • Document sessions and present actionable insights to both consumer-facing and employee-facing teams
  • Be the face of Picnic and engage with customers
  • Strive for continuous improvement to take our UX team to the next level

⭐ About you

  • Recently graduated with a Master’s Degree in a relevant field (e.g. Human Computer Interaction, Interaction Design, Product Design, Consumer Behaviour) or experience in UX Research. 
  • Analytical Eye: You’re not a data wizard, but you’re familiar with Excel and know how to visualize and interpret data. 
  • Able to reason on high level about various topics, ability to quickly understand and discuss both business and technical concepts
  • Excellent communicator: You know how to strike up a conversation with anyone and know how to present insights succinctly 
  • Flexibility: Agile approach and ability to learn on the go
  • Creativity: Outside-the box thinking and passion for details
  • Affinity for or previous experience with digital design is a plus
  • Fluency in both Dutch and English. German and French are a plus

📖 Picnic perks

Every expert was once a beginner! 

You’ll get plenty of opportunities to challenge yourself and grow, including the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact. Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place! 

Teamwork makes the dream work

With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

Stay healthy 

Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials. 

There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing! 

Attractive package

We offer competitive compensation and a pension plan that looks out for your future self as well as 25 vacation days per year, so you can recharge your batteries 

Work-life balance

Where possible, we like to enable people to work in ways that suit their working styles, which is why we have a hybrid-working model. Our teams generally like to have at least one team day per week at the office (the tasty lunch and Barista-made coffee may be a factor), but besides that, it’s up to you and your team.


We care about your health and wellbeing. As such, we currently support online interviews and remote onboarding (learn more about the process here).

Commitment to equal opportunities 

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. 

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.  

Our recruitment process

Phone screening


Assessment day

Closing interview


Apply now!