{"id":8751,"date":"2026-03-02T10:16:24","date_gmt":"2026-03-02T10:16:24","guid":{"rendered":"https:\/\/picnic.app\/de\/?page_id=8751"},"modified":"2026-03-04T17:10:57","modified_gmt":"2026-03-04T17:10:57","slug":"frisches-brot","status":"publish","type":"page","link":"https:\/\/picnic.app\/de\/ueber-picnic\/markthalle\/frisches-brot\/","title":{"rendered":"2026_DE_Bread maker story"},"content":{"rendered":"\n<style>\n  .location-hero-bg {\n    background-image: linear-gradient(13deg,rgba(0, 0, 0, 1) -60%, rgba(0, 0, 0, 0) 61%), url(https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/24\/2026\/02\/Picnic-frisches-Brot-desktop.png);\n  }\n\n  @media screen and (max-width: 768px) {\n    .location-hero-bg {\n      background-image: url(https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/24\/2026\/02\/Mobile-Regionales-Brot-Picnic.png);\n    }\n  }\n<\/style>\n\n<section id=\"\">\n\n  <div class=\"location-hero-bg bg-no-repeat bg-cover bg-center max-w-[1920px] mx-auto\">\n    <div class=\"text-center md:text-left content-center md:content-end px-6 md:px-10 lg:px-25 py-10 md:py-20 h-[480px] md:h-[640px] text-shadow-[0px 0px 25px black]\">\n      \n              <h1 class=\"text-[40px] mb-8 md:mb-4 text-white\">Bei dem Brot bleibt\u2028kein Kr\u00fcmel \u00fcbrig<\/h2>\n      \n              <div class=\"hidden w-1\/2 md:block text-base text-white\"><p>Mehl, Wasser und ganz viel Liebe: Frisches Backhandwerk ben\u00f6tigt Leidenschaft. Wir glauben, dass man genau das auch schmeckt. Bei Picnic kannst du dir frisches Brot ganz einfach liefern lassen \u2013 direkt von unseren Partner-B\u00e4ckereien bis an deine Haust\u00fcr. So startet jeder Tag wie ein Sonntag.<\/p>\n<\/div>\n      \n              <a class=\"js-download before:hidden !inline mt-4 bg-green8 p-3 rounded-xl text-white font-semibold md:!hidden\"\n           target=\"_blank\"\n           href='\/download%20app%20slug'>App herunterladen<\/a>\n      \n      <div class=\"buttons direct !hidden md:!flex mt-4 gap-2 relative flex-row\">\n        <a class=\"js-download-ios rounded-md bg-cover bg-center w-36 h-11 hover:opacity-80\"\n          style=\"background-image: url('https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/24\/2025\/12\/App-store-white.png');\"\n          target=\"_blank\"\n          href='\/download%20app%20slug'><\/a>\n        <a class=\"js-download-android rounded-md bg-cover bg-center w-36 h-11 hover:opacity-80\"\n          style=\"background-image: url('https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/24\/2025\/12\/Google-play-white.png');\"\n          target=\"_blank\"\n          href='\/download%20app%20slug'><\/a>\n      <\/div>\n\n    <\/div>\n  <\/div>\n\n\n      <div class=\"block md:hidden text-base text-black px-6 pt-12 pb-4\"><p>Mehl, Wasser und ganz viel Liebe: Frisches Backhandwerk ben\u00f6tigt Leidenschaft. Wir glauben, dass man genau das auch schmeckt. Bei Picnic kannst du dir frisches Brot ganz einfach liefern lassen \u2013 direkt von unseren Partner-B\u00e4ckereien bis an deine Haust\u00fcr. So startet jeder Tag wie ein Sonntag.<\/p>\n<\/div>\n  <\/section>\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-transparent \n  media-right non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row-reverse    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <div class=\"w-full pt-[56.25%] relative overflow-hidden\">\n              <iframe class=\"rounded-xl absolute top-0 bottom-0 right-0 left-0 w-full h-full\" src=\"https:\/\/www.youtube.com\/embed\/Y4iEnCtW7K4?si=KyppNVPdZpNWSIRp\" frameborder=\"0\" allow=\"encrypted-media\" allowfullscreen=\"\"><\/iframe>\n          <\/div>\n          <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl      prose-p:text-grey3      '>\n      <h2><span class=\"text-black\"><strong>Held<\/strong> <strong>bei jedem Abendbrot<\/strong><\/span><\/h2>\n<p><span class=\"text-black\"><strong><span class=\"text-black\">Roggenbrot<\/span><\/strong> zu lieben ist einfach. Sich auf f\u00fcnf Gr\u00fcnde daf\u00fcr zu beschr\u00e4nken, dagegen richtig schwer. Wir haben es trotzdem probiert:<\/span><\/p>\n<ul>\n<li><span class=\"text-black\"><strong>Typisches Aroma:<\/strong> Der hohe Sauerteig-Anteil ist der Grund f\u00fcr den unverwechselbaren Geschmack und passt zu s\u00fc\u00dfen Aufstrichen wie zu herzhaftem K\u00e4se.<\/span><\/li>\n<li><span class=\"text-black\"><strong>Lange Frische:<\/strong> Roggenbrot ist lange haltbar \u2013 und schmeckt nach zwei Tagen meist sogar noch besser.<\/span><\/li>\n<li><span class=\"text-black\"><strong>Perfekte Scheiben:<\/strong> Der Roggen macht das Brot dicht und saftig. Deshalb l\u00e4sst es sich so gut schneiden.\u00a0 <\/span><\/li>\n<li><span class=\"text-black\"><strong>Nachhaltiger Anbau:<\/strong> Roggen ist viel gen\u00fcgsamer als andere Getreidesorten und liebt unser deutsches Klima.<\/span><\/li>\n<li><span class=\"text-black\"><strong>Ausgezeichneter Geschmack:<\/strong> Roggenbrot wird regelm\u00e4\u00dfig zum Brot des Jahres gek\u00fcrt \u2013 so auch 2026.<\/span><\/li>\n<\/ul>\n            <div class=\"mt-6\">\n        <a href=\"https:\/\/2a2d.adj.st\/store\/page;id=theme_page_202610_roggenbrot_busch_quality_flight?adj_t=1xjj9ul3_1xw5vtk0&#038;adj_campaign=DE&#038;adj_adgroup=app-herunterladen&#038;adj_fallback=https%3A%2F%2Fpicnic.app%2Fde%2Fapp-herunterladen%2F&#038;adj_redirect_macos=https%3A%2F%2Fpicnic.app%2Fde%2Fapp-herunterladen%2F\"\n   class=\"\"\n   target=\"_blank\">\n    <div class=\"inline-block px-3 py-2 text-body text-center text-white rounded-lg bg-green\">\n    <span class=\"hidden md:inline\">G\u00f6nn&#039; deiner Brotdose was Feines<\/span>\n        <span class=\"inline md:hidden\">G\u00f6nn&#039; deiner Brotdose was Feines<\/span>\n      <\/div>\n  <\/a>\n      <\/div>\n                <\/div>\n  <\/div>\n  <\/section>\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-grey0 \n  media-left non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <img class='image w-full h-full rounded-3xl mobile-rounded-0 object-cover' src='https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/24\/2026\/02\/BreadOverview.png' alt=\"\">\n                    <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl      prose-p:text-grey3      '>\n      <h2><strong><span class=\"text-black\"><span class=\"text-black\">Echt frisch: Brot von B\u00fcsch<\/span><br \/>\n<\/span><\/strong><\/h2>\n<p><span class=\"text-black\">Wir arbeiten nur mit echten Geschmacksexperten zusammen. Zum Beispiel mit der B\u00e4ckerei B\u00fcsch.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"text-black\">Gr\u00fcnder <strong>Norbert B\u00fcsch<\/strong> ist zertifizierter Brot-Sommelier und bringt \u00fcber 35 Jahre Erfahrung mit in die Backstube seiner Handwerksb\u00e4ckerei. Ob man die schmeckt? Teste es am besten selbst. <\/span><\/p>\n                <\/div>\n  <\/div>\n  <\/section>\n\n\n<section id='' class=\"simple-text bg-transparent\">\n  <div class=\"relative max-w-1350 mx-auto my-0 w-full px-6 py-14\">\n        <div class=\"flex flex-col md:flex-row gap-x-10 max-w-full prose prose-a:text-red prose-a:font-bold prose-a:no-underline\">\n              <div class=\"flex-1\">\n          <p class=\"text-center\"><em><span class=\"text-black text-2xl\"><span class=\"text-black\">\u201cIn unser<\/span> <span class=\"text-black\">Brot kommen nur hochwertige Rohstoffe \u2013 am besten aus der Region!\u201d<\/span><\/span><\/em><\/p>\n<p class=\"text-center\"><span class=\"text-2xl text-black\">&#8211; Norbert B\u00fcsch, Gr\u00fcnder<\/span><\/p>\n        <\/div>\n                <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-grey0 \n  media-right non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row-reverse    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <img class='image w-full h-full rounded-3xl mobile-rounded-0 object-cover' src='https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/24\/2026\/02\/BaeckerBrands.png' alt=\"\">\n                    <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl      prose-p:text-grey3      '>\n      <h2><strong><span class=\"text-black\"><span class=\"text-black\">Wer backt das leckerste Brot? <\/span><\/span><\/strong><span class=\"text-black\"><br \/>\n<strong><span class=\"text-black\">Der B\u00e4cker nebenan.<\/span><\/strong><br \/>\n<\/span><\/h2>\n<p><span class=\"text-black\">Wir sind uns sicher: Das leckerste Brot ist das aus deiner Region. Deswegen setzen wir auf Backhandwerk aus der Nachbarschaft. Das bedeutet f\u00fcr dich:<\/span><\/p>\n<ul>\n<li><span class=\"text-black\"><strong>Kurze Wege:<\/strong> Dein Brot wird quasi nebenan gebacken. So kannst du h\u00f6chste Qualit\u00e4t genie\u00dfen \u2013 und kein Kr\u00fcmel ist f\u00fcr die Tonne.<\/span><\/li>\n<li><span class=\"text-black\"><strong>Starke Partner:<\/strong> Nur wer Handwerk, Leidenschaft und beste Zutaten vereint, schafft es in unsere Auslage.<\/span><\/li>\n<li><span class=\"text-black\"><strong>Regionaler Geschmack:<\/strong> Bei uns findest du die Backwaren, die du schon als Kind geliebt hast.<\/span><\/li>\n<\/ul>\n<p><span class=\"text-black\">Wir bringen dir <strong>das Beste aus den Backstuben<\/strong> deiner Umgebung direkt an die Haust\u00fcr.<\/span><\/p>\n                <\/div>\n  <\/div>\n  <\/section>\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-transparent \n  media-right non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row-reverse    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <img class='image w-full h-full rounded-3xl mobile-rounded-0 object-cover' src='https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/24\/2026\/02\/KnetenCloseup.png' alt=\"\">\n                    <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl      prose-p:text-grey3      '>\n      <h2><span class=\"text-black\"><strong>Entdecke ofenfrisches Brot in unserer App<\/strong><\/span><\/h2>\n<p><span class=\"text-black\">Hast du den Duft von frischem Brot oder krossen Br\u00f6tchen schon in der Nase?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"text-black\">Spar dir den Umweg zum B\u00e4cker: In der <span class=\"text-green\"><a class=\"text-green\" href=\"https:\/\/picnic.app\/de\/app-herunterladen\/\">Picnic-App<\/a><\/span> findest du die ganze Vielfalt deiner Region und kannst dir alles <a href=\"https:\/\/picnic.app\/de\/online-supermarkt\/lieferung\/\"><span class=\"text-green\">direkt nach Hause liefern lassen<\/span><\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"text-black\">Einfach downloaden, Lieblingsbackwaren ausw\u00e4hlen und vorfreuen.<\/span><\/p>\n                      <div class=\"mt-6\">\n              <div class='buttons direct flex hero'>\n                  <a href='\/download%20app%20slug'\n                     class='locale btn ios transition-trigger js-download-ios -ios'><\/a>\n                  <a href='\/download%20app%20slug'\n                     class='locale btn android transition-trigger js-download-android -android'><\/a>\n                  <a href='\/download%20app%20slug'\n                     class='btn mobile transition-trigger red js-download justify-center !bg-none !bg-red !py-3 !px-4 !inline-block\n            md:!hidden '>download app<\/a>\n              <\/div>\n          <\/div>\n          <\/div>\n  <\/div>\n  <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1102,"featured_media":8813,"parent":8832,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8751","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frisches &amp; regionales Brot bequem liefern lassen | Picnic<\/title>\n<meta name=\"description\" content=\"Hol dir das B\u00e4cker-Gef\u00fchl nach Hause! 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