{"id":7369,"date":"2026-03-16T08:57:20","date_gmt":"2026-03-16T08:57:20","guid":{"rendered":"https:\/\/picnic.app\/fr\/?page_id=7369"},"modified":"2026-03-16T08:57:21","modified_gmt":"2026-03-16T08:57:21","slug":"le-poulet-label-rouge","status":"publish","type":"page","link":"https:\/\/picnic.app\/fr\/a-propos\/notre-marche-frais\/le-poulet-label-rouge\/","title":{"rendered":"2026_FR_Chicken maker story"},"content":{"rendered":"\n<style>\n  .location-hero-bg {\n    background-image: linear-gradient(13deg,rgba(0, 0, 0, 1) -60%, rgba(0, 0, 0, 0) 61%), url(https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/20\/2026\/03\/Header-Web-Kip-1.png);\n  }\n\n  @media screen and (max-width: 768px) {\n    .location-hero-bg {\n      background-image: url(https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/20\/2026\/03\/Header-small-mobile-13-1.png);\n    }\n  }\n<\/style>\n\n<section id=\"\">\n\n  <div class=\"location-hero-bg bg-no-repeat bg-cover bg-center max-w-[1920px] mx-auto\">\n    <div class=\"text-center md:text-left content-center md:content-end px-6 md:px-10 lg:px-25 py-10 md:py-20 h-[480px] md:h-[640px] text-shadow-[0px 0px 25px black]\">\n      \n              <h1 class=\"text-[40px] mb-8 md:mb-4 text-white\">Le vrai poulet fermier normand<\/h2>\n      \n              <div class=\"hidden w-1\/2 md:block text-base text-white\"><p>Derri\u00e8re le label IGP Normandie, il y a une volaille qui vit au grand air dans les prairies normandes selon un cahier des charges exigeant. Un poulet qui se distingue : voici comment.<\/p>\n<\/div>\n      \n              <a class=\"js-download before:hidden !inline mt-4 bg-green8 p-3 rounded-xl text-white font-semibold md:!hidden\"\n           target=\"_blank\"\n           href='\/download%20app%20slug'>T\u00e9l\u00e9chargez l\u2019appli<\/a>\n      \n      <div class=\"buttons direct !hidden md:!flex mt-4 gap-2 relative flex-row\">\n        <a class=\"js-download-ios rounded-md bg-cover bg-center w-36 h-11 hover:opacity-80\"\n          style=\"background-image: url('https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/24\/2025\/12\/App-store-white.png');\"\n          target=\"_blank\"\n          href='\/download%20app%20slug'><\/a>\n        <a class=\"js-download-android rounded-md bg-cover bg-center w-36 h-11 hover:opacity-80\"\n          style=\"background-image: url('https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/24\/2025\/12\/Google-play-white.png');\"\n          target=\"_blank\"\n          href='\/download%20app%20slug'><\/a>\n      <\/div>\n\n    <\/div>\n  <\/div>\n\n\n      <div class=\"block md:hidden text-base text-black px-6 pt-12 pb-4\"><p>Derri\u00e8re le label IGP Normandie, il y a une volaille qui vit au grand air dans les prairies normandes selon un cahier des charges exigeant. Un poulet qui se distingue : voici comment.<\/p>\n<\/div>\n  <\/section>\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-transparent \n  media-right non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row-reverse    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <img class='image w-full h-full rounded-3xl mobile-rounded-0 object-cover' src='https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/20\/2026\/03\/DoubleKip-1.png' alt=\"\">\n                    <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl      prose-p:text-grey3      '>\n      <h2><strong><span class=\"text-black\">Une question de patience<\/span><\/strong><\/h2>\n<p><span class=\"text-black\">La qualit\u00e9 ne se h\u00e2te pas. L\u00e0 o\u00f9 un poulet standard est \u00e9lev\u00e9 en 40 jours, les volailles de l\u2019IGP vivent au moins <strong>81 jours en totale libert\u00e9<\/strong>. En laissant le temps \u00e0 la nature, les poulets arrivent \u00e0 maturit\u00e9 avec une chair dense et des saveurs fix\u00e9es dans la fibre. R\u00e9sultat : une viande bien ferme qui <strong>ne r\u00e9duit pas \u00e0 la cuisson<\/strong>.<\/span><\/p>\n            <div class=\"mt-6\">\n        <a href=\"https:\/\/2a2d.adj.st\/store\/page;id=theme-page-202612-chicken-igp?adj_t=1y1ewdln_1ymeimd9&#038;adj_campaign=FR&#038;adj_adgroup=telecharger-app&#038;adj_fallback=https%3A%2F%2Fpicnic.app%2Ffr%2Ftelecharger-app%2F&#038;adj_redirect_macos=https%3A%2F%2Fpicnic.app%2Ffr%2Ftelecharger-app%2F\"\n   class=\"\"\n   target=\"_blank\">\n    <div class=\"inline-block px-3 py-2 text-body text-center text-white rounded-lg bg-green\">\n    <span class=\"hidden md:inline\">Go\u00fbtez le v\u00e9ritable poulet de Normandie<\/span>\n        <span class=\"inline md:hidden\">Go\u00fbtez le v\u00e9ritable poulet de Normandie<\/span>\n      <\/div>\n  <\/a>\n      <\/div>\n                <\/div>\n  <\/div>\n  <\/section>\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-grey0 \n  media-left non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <img class='image w-full h-full rounded-3xl mobile-rounded-0 object-cover' src='https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/20\/2026\/03\/SingleKip-1.png' alt=\"\">\n                    <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl      prose-p:text-grey3      '>\n      <h2><span class=\"text-black\"><strong>Des poulets qui mangent normand<\/strong><\/span><\/h2>\n<p><span class=\"text-black\">En libert\u00e9 dans le bocage, les poulets <strong>picorent \u00e0 leur faim<\/strong> herbe fra\u00eeche, insectes et les pommes tomb\u00e9es au pied des arbres. Ce festin naturel compl\u00e8te une alimentation <strong>compos\u00e9e \u00e0 75% de c\u00e9r\u00e9ales<\/strong> locales, secret de leur saveur beurr\u00e9e. Une volaille bien nourrie, donc une volaille qui a du go\u00fbt.<\/span><\/p>\n                <\/div>\n  <\/div>\n  <\/section>\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-transparent \n  media-right non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row-reverse    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <img class='image w-full h-full rounded-3xl mobile-rounded-0 object-cover' src='https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/20\/2026\/03\/BrandedKip-1.png' alt=\"\">\n                    <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl      prose-p:text-grey3      '>\n      <h2><span class=\"text-black\"><strong>L\u2019excellence certifi\u00e9e<\/strong><\/span><\/h2>\n<p><span class=\"text-black\">Notre poulet fermier jaune de Normandie cumule deux des certifications fran\u00e7aises les plus exigeantes. <strong>L\u2019IGP Normandie<\/strong> prot\u00e8ge l&#8217;origine et le savoir-faire r\u00e9gional, tandis que le <strong>Label Rouge<\/strong> impose des conditions d&#8217;\u00e9levage exemplaires en plein air. Ce double cahier des charges garantit un respect strict du bien-\u00eatre animal et une tra\u00e7abilit\u00e9 totale, du pr\u00e9 \u00e0 l\u2019assiette. <\/span><\/p>\n                <\/div>\n  <\/div>\n  <\/section>\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-grey0 \n  media-right non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row-reverse    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <img class='image w-full h-full rounded-3xl mobile-rounded-0 object-cover' src='https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/20\/2026\/03\/EPVKipFinal.png' alt=\"\">\n                    <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl      prose-p:text-grey3      '>\n      <h2><span class=\"text-black\"><strong>Go\u00fbtez le poulet jaune de Normandie sur Picnic<\/strong><\/span><\/h2>\n<p><span class=\"text-black\">Chez Picnic, on aime les bonnes choses. La <strong>viande<\/strong> d\u2019origine, le <strong>fromage<\/strong> affin\u00e9 comme il faut, les <strong>fruits et l\u00e9gumes<\/strong> de nos r\u00e9gions\u2026 Alors on va les chercher chez les meilleurs producteurs r\u00e9gionaux, et on vous les <a href=\"https:\/\/picnic.app\/fr\/supermarche-en-ligne\/livraison-courses\/\"><span class=\"text-green\">livre gratuitement chez vous<\/span><\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"text-black\">T\u00e9l\u00e9chargez <a href=\"https:\/\/picnic.app\/fr\/telecharger-app\/\"><span class=\"text-green\">l\u2019appli Picnic<\/span><\/a> pour go\u00fbter l\u2019excellence du <strong>poulet IGP Normandie<\/strong>.<\/span><\/p>\n                      <div class=\"mt-6\">\n              <div class='buttons direct flex hero'>\n                  <a href='\/download%20app%20slug'\n                     class='locale btn ios transition-trigger js-download-ios -ios'><\/a>\n                  <a href='\/download%20app%20slug'\n        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