{"id":11427,"date":"2026-07-10T11:56:25","date_gmt":"2026-07-10T11:56:25","guid":{"rendered":"https:\/\/picnic.app\/nl\/?page_id=11427"},"modified":"2026-07-10T11:57:52","modified_gmt":"2026-07-10T11:57:52","slug":"ons-eigen-merk","status":"publish","type":"page","link":"https:\/\/picnic.app\/nl\/online-supermarkt\/assortiment\/ons-eigen-merk\/","title":{"rendered":"2026_NL_Private Label"},"content":{"rendered":"\n<style>\n  .location-hero-bg {\n    background-image: linear-gradient(13deg,rgba(0, 0, 0, 1) -60%, rgba(0, 0, 0, 0) 61%), url(https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/EigenmerkWebHeader.png);\n  }\n\n  @media screen and (max-width: 768px) {\n    .location-hero-bg {\n      background-image: url(https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/EigenmerkMobHeader.png);\n    }\n  }\n<\/style>\n\n<section id=\"\">\n\n  <div class=\"location-hero-bg bg-no-repeat bg-cover bg-center max-w-[1920px] mx-auto\">\n    <div class=\"text-center md:text-left content-center md:content-end px-6 md:px-10 lg:px-25 py-10 md:py-20 h-[480px] md:h-[640px] text-shadow-[0px 0px 25px black]\">\n      \n              <h1 class=\"text-[40px] mb-8 md:mb-4 text-white\">Ontdek ons eigen merk<\/h2>\n      \n              <div class=\"hidden w-1\/2 md:block text-base text-white\"><p>Wat je elke dag eet hoeft niet alledaags te zijn. Daarom vind je inmiddels duizenden Picnic-producten in onze app. Stuk voor stuk met liefde gemaakt, altijd voor een Picnic-prijs.<\/p>\n<\/div>\n      \n              <a class=\"js-download before:hidden !inline mt-4 bg-green8 p-3 rounded-xl text-white font-semibold md:!hidden\"\n           target=\"_blank\"\n           href='\/download%20app%20slug'>Download app<\/a>\n      \n      <div class=\"buttons direct !hidden md:!flex mt-4 gap-2 relative flex-row\">\n        <a class=\"js-download-ios rounded-md bg-cover bg-center w-36 h-11 hover:opacity-80\"\n          style=\"background-image: url('https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/24\/2025\/12\/App-store-white.png');\"\n          target=\"_blank\"\n          href='\/download%20app%20slug'><\/a>\n        <a class=\"js-download-android rounded-md bg-cover bg-center w-36 h-11 hover:opacity-80\"\n          style=\"background-image: url('https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/24\/2025\/12\/Google-play-white.png');\"\n          target=\"_blank\"\n          href='\/download%20app%20slug'><\/a>\n      <\/div>\n\n    <\/div>\n  <\/div>\n\n\n      <div class=\"block md:hidden text-base text-black px-6 pt-12 pb-4\"><p>Wat je elke dag eet hoeft niet alledaags te zijn. Daarom vind je inmiddels duizenden Picnic-producten in onze app. Stuk voor stuk met liefde gemaakt, altijd voor een Picnic-prijs.<\/p>\n<\/div>\n  <\/section>\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-transparent \n  media-right non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row-reverse    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <img class='image w-full h-full rounded-3xl mobile-rounded-0 object-cover' src='https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/TomatenTee.png' alt=\"\">\n                    <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl            '>\n      <h2><span class=\"text-black\"><strong>Topkwaliteit voor een eerlijke prijs<\/strong><\/span><\/h2>\n<p><span class=\"text-black\">Bij Picnic zijn we altijd op zoek naar <strong>de beste producten voor jou<\/strong>. Daarom werken we samen met de beste makers. En maken we steeds meer zelf. Zo besparen we een hoop onnodige kosten en ben jij altijd verzekerd van producten die uitblinken. In kwaliteit, in prijs, of beter nog: in allebei.<\/span><\/p>\n            <div class=\"mt-6\">\n        <div>\n    <div class=\"inline-block px-3 py-2 text-body text-center text-white rounded-lg bg-green\">\n    <span class=\"hidden md:inline\">Ontdek ons eigen merk<\/span>\n        <span class=\"inline md:hidden\">Ontdek ons eigen merk<\/span>\n      <\/div>\n  <\/div>\n      <\/div>\n                <\/div>\n  <\/div>\n  <\/section>\n\n\n<section id='' class=\"simple-text bg-transparent\">\n  <div class=\"relative max-w-1350 mx-auto my-0 w-full px-6 py-14\">\n        <div class=\"flex flex-col md:flex-row gap-x-10 max-w-full prose prose-a:text-red prose-a:font-bold prose-a:no-underline\">\n              <div class=\"flex-1\">\n          <h2><span class=\"text-black text-[34px]\"><strong>Met liefde gemaakt<\/strong><\/span><\/h2>\n<p class=\"text-left\"><span class=\"text-black text-xl\"><span class=\"text-black\">Onze producten belanden niet zomaar in de app. Er gaat een hoop werk aan vooraf: testen, vergelijken, zoeken naar<\/span><br \/>\n<span class=\"text-black\"><strong>het perfecte recept<\/strong>. Pas als we 100% tevreden zijn komt het<\/span> <a href=\"https:\/\/picnic.app\/nl\/app-downloaden\/\"><span class=\"text-green\">in de app<\/span><\/a>. <span class=\"text-black\">We hopen dat je het kunt proeven.<\/span><\/span><\/p>\n        <\/div>\n                <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section id='' class=\"product-cards bg-transparent\">\n  <div class=\"container py-14\">\n    <div class='content'>\n      <div class=\"heading prose-headings:mb-0 prose-headings:text-header3 md:prose-headings:text-header2 prose-p:mt-4 prose-p:mb-0\"><\/div>\n      <div class=\"products slider-list w-full overflow-x-clip\">\n                <div class=\"product\">\n          <div class=\"title\">\n            <h3 class=\"name mb-0 text-header5 md:text-header4 text-white\"><\/h3>\n            <p class=\"description text-body md:text-header5 text-white\"><\/p>\n          <\/div>\n                      <span class='absolute w-full h-full before:content-[&quot;&quot;] before:block before:w-full before:h-full before:z-10 \n  before:absolute before:-translate-x-2\/4 before:-translate-y-2\/4 before:rounded-[18px] \n  before:left-2\/4 before:top-2\/4 before:bg-gradient-to-b \n  before:from-[rgba(0,0,0,0.1)] before:to-[rgba(0,0,0,0)]'><\/span>\n            <img decoding=\"async\" src=\"https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/Juice.png\" alt=\"picnic-product-image\" class='relative'>\n                            <\/div>\n                <div class=\"product\">\n          <div class=\"title\">\n            <h3 class=\"name mb-0 text-header5 md:text-header4 text-white\"><\/h3>\n            <p class=\"description text-body md:text-header5 text-white\"><\/p>\n          <\/div>\n                      <span class='absolute w-full h-full before:content-[&quot;&quot;] before:block before:w-full before:h-full before:z-10 \n  before:absolute before:-translate-x-2\/4 before:-translate-y-2\/4 before:rounded-[18px] \n  before:left-2\/4 before:top-2\/4 before:bg-gradient-to-b \n  before:from-[rgba(0,0,0,0.1)] before:to-[rgba(0,0,0,0)]'><\/span>\n            <img decoding=\"async\" src=\"https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/TeaFinal.png\" alt=\"picnic-product-image\" class='relative'>\n                            <\/div>\n                <div class=\"product\">\n          <div class=\"title\">\n            <h3 class=\"name mb-0 text-header5 md:text-header4 text-white\"><\/h3>\n            <p class=\"description text-body md:text-header5 text-white\"><\/p>\n          <\/div>\n                      <span class='absolute w-full h-full before:content-[&quot;&quot;] before:block before:w-full before:h-full before:z-10 \n  before:absolute before:-translate-x-2\/4 before:-translate-y-2\/4 before:rounded-[18px] \n  before:left-2\/4 before:top-2\/4 before:bg-gradient-to-b \n  before:from-[rgba(0,0,0,0.1)] before:to-[rgba(0,0,0,0)]'><\/span>\n            <img decoding=\"async\" src=\"https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/Pasta.png\" alt=\"picnic-product-image\" class='relative'>\n                            <\/div>\n                <div class=\"product\">\n          <div class=\"title\">\n            <h3 class=\"name mb-0 text-header5 md:text-header4 text-white\"><\/h3>\n            <p class=\"description text-body md:text-header5 text-white\"><\/p>\n          <\/div>\n                      <span class='absolute w-full h-full before:content-[&quot;&quot;] before:block before:w-full before:h-full before:z-10 \n  before:absolute before:-translate-x-2\/4 before:-translate-y-2\/4 before:rounded-[18px] \n  before:left-2\/4 before:top-2\/4 before:bg-gradient-to-b \n  before:from-[rgba(0,0,0,0.1)] before:to-[rgba(0,0,0,0)]'><\/span>\n            <img decoding=\"async\" src=\"https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/Chips.png\" alt=\"picnic-product-image\" class='relative'>\n                            <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-grey0 \n  media-right non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row-reverse    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <img class='image w-full h-full rounded-3xl mobile-rounded-0 object-cover' src='https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/TeeTomate.png' alt=\"\">\n                    <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl            '>\n      <h2><span class=\"text-black\"><strong>Geen huismerk maar een thuismerk<\/strong><\/span><\/h2>\n<p><span class=\"text-black\">Het grote verschil tussen Picnic en het huismerk van andere supermarkten? Onze producten zijn niet gemaakt voor de schappen. Dus geen schreeuwerige ontwerpen, geen misleidende marketing. Nee, onze huismerkproducten zijn <strong>gemaakt om te schitteren bij jou thuis<\/strong>.\u00a0 <\/span><\/p>\n            <div class=\"mt-6\">\n        <div>\n    <div class=\"inline-block px-3 py-2 text-body text-center text-white rounded-lg bg-green\">\n    <span class=\"hidden md:inline\">Ontdek ons eigen merk<\/span>\n        <span class=\"inline md:hidden\">Ontdek ons eigen merk<\/span>\n      <\/div>\n  <\/div>\n      <\/div>\n                <\/div>\n  <\/div>\n  <\/section>\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-transparent \n  media-left non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <div class='thumbnail !block h-full rounded-3xl bg-cover bg-no-repeat cursor-pointer before:rounded-3xl'\n            style='background-image: url();'>\n            <video class=\"block object-cover w-full h-full rounded-3xl\" loop='true' poster=\"\"\n            autoplay muted>\n              <source src=\"https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/Ons-eigen-merk-De-kunst-van-het-betaalbare-_-Picnic.mp4\" type=\"video\/mp4\">\n            <\/video>\n          <\/div>\n                    <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl            '>\n      <h2><span class=\"text-black\">De kunst van het betaalbare<\/span><\/h2>\n<p><span class=\"text-black\">Waarom zouden producten die je elke dag gebruikt er alledaags uit moeten zien? Of sterker nog: waarom zouden betaalbare producten er goedkoop uit moeten zien? We realiseerden ons dat <strong>elk product een unieke rol speelt in huis<\/strong>. En dus ook een unieke benadering verdient.\u2028<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"text-black\">Zo kwamen we terecht bij het kunstzinnige en bijzonder getalenteerde bigfish\u00ae. Alle ontwerpen en illustraties zijn <strong>met de hand gemaakt<\/strong> door bevriende kunstenaars. Met oog voor detail, liefde voor hun vak en de overtuiging dat we <strong>met kunst het dagelijks leven een stukje mooier maken.<\/strong><\/span><\/p>\n                <\/div>\n  <\/div>\n      <div class='modal w-full h-full fixed left-0 top-0 z-50 opacity-0 pointer-events-none transition-opacity duration-300 ease-in-out'>\n      <span class='overlay absolute left-0 top-0 z-10 cursor-pointer w-full h-full'><\/span>\n      <span class='close block absolute right-10 top-10 w-10 h-10 cursor-pointer z-20 text-4xl before:absolute before:text-white'><\/span>\n\n      <div class='video-wrapper relative z-10 md:max-w-3xl top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2'>\n        <video class=\"w-full h-auto px-6 md:px-0\" controls preload=\"metadata\">\n          <source src=\"https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/Ons-eigen-merk-De-kunst-van-het-betaalbare-_-Picnic.mp4\" type=\"video\/mp4\">\n        <\/video>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n<section id='' class=\"simple-text bg-transparent\">\n  <div class=\"relative max-w-1350 mx-auto my-0 w-full px-6 py-14\">\n        <div class=\"flex flex-col md:flex-row gap-x-10 max-w-full prose prose-a:text-red prose-a:font-bold prose-a:no-underline\">\n              <div class=\"flex-1\">\n          <h2 class=\"text-center\"><span class=\"text-black\"><strong><span class=\"text-[34px]\">Feestdagen vragen om Picnic Royale<\/span><\/strong><\/span><\/h2>\n<p class=\"text-center\"><span class=\"text-black\"><span class=\"text-xl text-black\">Maak de <strong>bijzondere momenten in het jaar<\/strong> \u00e9xtra bijzonder.<br \/>\n<\/span><span class=\"text-xl text-black\">Van ambachtelijke stol en luxe seizoensbonbons tot zorgvuldig<br \/>\ngeselecteerd kwaliteitsvlees: met Sinterklaas, kerst en Pasen vind je<br \/>\nin onze app ook het assortiment van Picnic Royale. \u2028<\/span><\/span><\/p>\n        <\/div>\n                <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section id=\"\"\n         class=\"gallery-grid bg-transparent\">\n  <div class=\"px-5 py-10 mx-auto md:px-10 md:py-20 max-w-1400\">\n    <div>\n            \n              <div class=\"grid gap-10 grid-cols-1 md:grid-cols-3\">\n                                    <div>\n                        <span class=\"block bg-center bg-no-repeat rounded-2xl h-75\n              bg-cover \"\n              style='background-image: url(https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/Royale-730.png'><\/span>\n    \n    <div class='p-6 max-w-none prose prose-h3:text-2xl md:prose-h3:text-h3'>\n        \n            <\/div>\n                <\/div>\n                                                <div>\n                        <span class=\"block bg-center bg-no-repeat rounded-2xl h-75\n              bg-cover \"\n              style='background-image: url(https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/Royale-731.png'><\/span>\n    \n    <div class='p-6 max-w-none prose prose-h3:text-2xl md:prose-h3:text-h3'>\n        \n            <\/div>\n                <\/div>\n                                                <div>\n                        <span class=\"block bg-center bg-no-repeat rounded-2xl h-75\n              bg-cover \"\n              style='background-image: url(https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/Rectangle2-732.png'><\/span>\n    \n    <div class='p-6 max-w-none prose prose-h3:text-2xl md:prose-h3:text-h3'>\n        \n            <\/div>\n                <\/div>\n                              <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section id='' class=\"text-media mx-auto px-0 md:px-24 bg-grey0 \n  media-right non-overlap   \">\n  <div class=\"container !px-6 pb-10 flex items-center md:!gap-14 !min-h-[auto] md:px-0\n    md:flex-row-reverse    flex-col gap-8\">\n    <div class=\"media relative md:absolute z-10 left-0 basis-2\/3 w-full md:max-w-[712px] \">\n                <img class='image w-full h-full rounded-3xl mobile-rounded-0 object-cover' src='https:\/\/d2jxuf8ovdiw8x.cloudfront.net\/uploads\/sites\/18\/2026\/06\/Image-63.png' alt=\"\">\n                    <\/div>\n    <div class='content relative md:absolute !w-full p-0 basis-1\/3 rounded-3xl right-0 z-20 md:max-w-lg\n      prose-headings:!mb-4 prose-p:text-base prose-p:leading-6 prose-p:!p-0 prose-p:!m-0\n      prose-headings:font-bold prose-headings:text-h3 md:prose-p:text-xl      prose-p:text-grey3      '>\n      <h2><span class=\"text-black\"><strong>Duizenden Picnic-producten in de app<\/strong><\/span><\/h2>\n<p><span class=\"text-black text-base\">Van pindakaas tot verse sap, van tortillachips tot schoonmaakdoekjes: ga snel naar de app en ontdek <a href=\"https:\/\/picnic.app\/nl\/online-supermarkt\/assortiment\/\"><span class=\"text-green\">het volledige assortiment<\/span><\/a>.<\/span><\/p>\n                      <div class=\"mt-6\">\n              <div class='buttons direct flex hero'>\n                  <a href='\/download%20app%20slug'\n                     class='locale btn ios transition-trigger js-download-ios -ios'><\/a>\n                  <a href='\/download%20app%20slug'\n                     class='locale btn android transition-trigger js-download-android -android'><\/a>\n                  <a href='\/download%20app%20slug'\n                     class='btn mobile transition-trigger red js-download justify-center !bg-none !bg-red !py-3 !px-4 !inline-block\n            md:!hidden '>download app<\/a>\n              <\/div>\n          <\/div>\n          <\/div>\n  <\/div>\n  <\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1102,"featured_media":11432,"parent":11867,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11427","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ontdek ons eigen merk | Picnic<\/title>\n<meta name=\"description\" content=\"Bij Picnic vind je meer dan 2000 huismerk-producten. Stuk voor stuk met liefde gemaakt, altijd voor een Picnic-prijs. Ontdek het volledige assortiment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/picnic.app\/nl\/online-supermarkt\/assortiment\/ons-eigen-merk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ontdek ons eigen merk | Picnic\" \/>\n<meta property=\"og:description\" content=\"Bij Picnic vind je meer dan 2000 huismerk-producten. Stuk voor stuk met liefde gemaakt, altijd voor een Picnic-prijs. 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